Black Love Day is an observance of atonement, reconciliation, celebration, and 24-hour demonstration of Black love, showing 5 Tenets (specific acts). They are love towards the Creator, for Self, for the Family, within the Black Community, and for the Black Race. Also, during BLD, whites show "love in action" towards blacks, atonement, or introspection of their racial attitudes and behavior.
BLD was founded in 1993 by Ayo Handy Kendi, founder/director of the African American Holiday Association. BLD is an African-centered alternative to the commercial Valentine's Day with the spiritual goals of encouraging: 1) black self-love instead of self-hatred, 2) increased peace to stop the violence, 3) racial healing!
WHAT TO DO: Every Feb. 13th on BLD, People of African Descent show love for 24 hours.
They demonstrate the 5 Tenets of Black Love and recommit to the Nguzo Saba principles of love and unity for the Black Diaspora.
BLDs themes vary from year to year; some of them have been as follows: "Raising the Love Vibration of Woman, Raising a Nation" to address the state of emergency of the Black Family through the solution of self-love within Black women.
The Nguzo Saba Principles of Love and Unity
Umoja (Unity)
Kujichagulia (Self-Determination)
Ujima (Collective Work and Responsibility)
Ujamaa (Cooperative Economics)
Nia (Purpose)
Kuumba (Creativity)
Imani (Faith)
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